Account Based Marketing (ABM)

Account based Marketing

ABM (account-based marketing) is always very helpful if your potential customers include large key accounts.

ABM aims to strategically tap into these key accounts by addressing the individual buyer personas in a highly individualised and thus relevant way. Some modern marketing automation platforms support ABM through specific functionalities and interfaces to LinkedIN for dynamic outreach to the relevant personas.

Close cooperation between marketing and sales is a prerequisite for successful ABM. In essence, it is about developing target accounts with individual content from marketing and a targeted approach by sales.

CU Consulting supports you in the fundamental development of ABM strategies, from the selection process for suitable key accounts to the structured implementation of ABM in your company processes.

Last but not least, implementation within the framework of marketing automation and CRM platforms is essential in order to reduce complexity and monitor results transparently.

ABM: Strategic first Steps

From strategic orientation to technical and process-related implementation in your company. If you are involved in account-based marketing, we will be happy to support you. We look forward to hearing from you.

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Consulting Practices

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Jan Steinbach
Managing Partner

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