CU Consulting Services

Inbound Strategy

The inbound strategy development aims at aligning your marketing with the changing information and buying behavior of B2B buyer groups. We work in a stringent strategy process, starting with the development of a buyer persona profile.

Our strategy development is characterised by being implementation-oriented and binding. This means that it usually ends in a concrete implementation plan with clear KPIs and a corresponding controlling approach.

01

Objective and KPIs

e.g. keywords in the ranking, visits, leads, customers...

02

Buyer-Persona-Definition

The Buyer Persona profiles are the strategic basis for digital sales-marketing.

03

Brand Story

Mission, challenges, solutions

04

Content

What contents? For which BP?
At which funnel level?

05

Lead Generation and Lead Nurturing

Definition of download offers for the BP and subsequent automated e-mail nurturing routes.

06

Channels

Through which channels/platforms should marketing automation make BP's content accessible?

07

Technology recommendation

Recommendation for CMS (if relevant), marketing automation licence, CRM as well as other possible tools.

08

Data Dashboard

Design of the data dashboard for monitoring and analysis of the individually relevant KPIs.

Consulting Practices

You can find out more about our specific consulting practices here.

LET'S CHAT!

Video chats have been an established channel of B2B communication since Corona at the latest. Book an appointment. I look forward to the conversation.

Jan Steinbach
Managing Partner

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