The inbound strategy development aims at aligning your marketing with the changing information and buying behavior of B2B buyer groups. We work in a stringent strategy process, starting with the development of a buyer persona profile.
Our strategy development is characterised by being implementation-oriented and binding. This means that it usually ends in a concrete implementation plan with clear KPIs and a corresponding controlling approach.
Objective and KPIs
e.g. keywords in the ranking, visits, leads, customers...
The Buyer Persona profiles are the strategic basis for digital sales-marketing.
Mission, challenges, solutions
What contents? For which BP? At which funnel level?
Lead Generation and Lead Nurturing
Definition of download offers for the BP and subsequent automated e-mail nurturing routes.
Through which channels/platforms should marketing automation make BP's content accessible?
Recommendation for CMS (if relevant), marketing automation licence, CRM as well as other possible tools.
Design of the data dashboard for monitoring and analysis of the individually relevant KPIs.
You can find out more about our specific consulting practices here.