E-commerce solutions are becoming increasingly important in B2B. Since the products are usually more complex and require more explanation, they are often implemented in conjunction with product configurators or CAD downloads (e.g. in mechanical engineering).
For this reason, so-called headless shop systems are also implemented particularly frequently in B2B. In this type of e-commerce solution, the front end is the website with its product navigation or configuration. The shop functionality is deeply integrated into the website. And in combination with marketing automation (e.g. via HubSpot), the leads from the "shop" can also be integrated with your nurturing processes.
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